top of page
HOW DO
I WORK?
MIXED METHODS
+
HUMAN-CENTERED DESIGN
+
PARTICIPATORY DESIGN
1.BRIEF
2.PLAN
3.CARRY OUT
4.ANALYSE
5.REPORT
My work relies on participatory practices, evidence, and research ethics. I am enthusiastic about critical and reflexive thinking in the design process. Each project is unique, and sometimes it is necessary to go beyond traditional UX research methods. I creatively adapt UX methods to fit each product and context, and I am constantly improving my toolkit. I use both qualitative and quantitative data to identify needs, flaws, and opportunities. The choice between qualitative and quantitative research depends on the research questions and business goals.
MY UX
TOOLKIT
NEEDS
DISCOVERY
▪︎ Contextual inquiry
▪︎ Behaviour analytics
▪︎ Focus group
▪︎ Interview
▪︎ Literature review
▪︎ Survey
REQUIREMENTS
& IDEATION
▪︎ Card sorting
▪︎ Co-design workshop
▪︎ Jobs to be done
▪︎ Persona & scenario
▪︎ Problem statement
▪︎ User journey
TESTING
& ANALYSIS
▪︎ A/B testing
▪︎ Concept testing
▪︎ Desirability studies
▪︎ Diary studies
▪︎ Statistical analysis
▪︎ Usability testing
SOME
CASES
bottom of page